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Marlboro Cigarettes were born in 1924 as the first ladies' cigarettes. During those times the idea to sell cigarettes to women was considered seditious just as today to sell cigarettes to children.
In 1953 in the United States for the first time in a history consumption of cigarettes has decreased. Many men would like to smoke cigarettes with the filter, but did not wish to become an object for sneers that chose "ladies'" cigarettes. And Phillip Morris has decided to make "Marlboro" "an operation on changing sex". Since then «Marlboro man" has taken a strong place among the most successful advertising images, and cigarettes are staying on the top line of the most bought ones for many years. |
